Pandora Advisory

We unlock what's possible.
We build what's next.

Pandora Advisory helps organizations unlock what's already working, sharpen what isn't, and build the strategy to make it all move together.

Start a Conversation Our Services
20+
Years advising across consumer brand, enterprise, technology, retail, non-profit, and creative sectors
3
Perspectives in one advisor: independent consultant, agency leader, and senior client-side executive
Systems
+ Story
The rare blend of structural thinking and brand storytelling in a single strategic advisor
Data
First
Insight-driven strategy that connects audience intelligence to creative execution and measurable outcomes

From reactive to strategic.

From complexity to clarity.

From ambition to execution.

Amanda Gun-Munro
Amanda Gun-Munro
Strategic Consultant & Practice Owner
About

Built on 20 years of advising organizations through their defining moments.

For two decades, I have served as a trusted advisor to globally recognized brands, institutions, and C-suite leaders navigating complexity, transformation, and reputational risk. My career spans independent consulting, agency leadership, and senior client-side roles, giving me a rare blend of consumer instinct and enterprise discipline.

I have built bold brand narratives, led integrated campaigns from strategy to execution, and guided organizations through repositioning, crisis, and change. From brand PR, influencer campaigns, celebrity partnerships, and experiential engagement for FIX Network, Amazon, TIFF, and Labatt Breweries. From launching luxury developments, shaping public policy narratives, and unifying global networks. I connect strategy to story, and story to results.

I don't specialize in one lane. I connect all of them.

Enterprise Transformation Brand Strategy Crisis Communications Franchise Networks Tech & Consumer Executive Advisory Public Affairs Integrated Campaigns
What We Do

Four areas of practice.
One integrated point of view.

01
Executive Advisory

Strategic counsel for leaders navigating complexity, change, and reputational risk. We work alongside CEOs and senior executives to translate ambition into execution, with clarity, speed, and discretion.

CEO AdvisoryBoard CounselReputation ManagementStakeholder Strategy
02
Enterprise Transformation

Organizational redesign and governance alignment that scales, not just survives. We identify broken systems, rebuild operating frameworks, and create the infrastructure that turns strategy into coordinated growth.

Org DesignGovernanceChange ManagementFranchise Networks
03
Corporate Affairs & Communications

Crisis, public affairs, and stakeholder strategy that protects and advances your position. From issues management and media relations to government affairs and internal communications. We shape narrative when it matters most.

Crisis ManagementMedia RelationsPublic AffairsIssues Management
04
Brand Development & Integrated Strategy

From positioning and narrative to omnichannel execution, strategy that holds together end to end. We build brands that connect with consumers, drive cultural relevance, and create lasting share of voice.

Brand PositioningIntegrated CampaignsInfluencer & PartnershipsExperiential
Experience

Trusted by organizations
that demand more.

Over 20 years, our practice has been built on working with brands and institutions that operate at the highest levels of complexity, visibility, and ambition.

Selected Client Experience

Amazon Canada Google Canada Microsoft OpenTable Starbucks Canada LG Electronics FIX Network Indigo Ontario Science Centre Breast Cancer Canada TIFF City of Mississauga William Grant & Sons Mirabella Luxury Condominiums
Contact

Let's talk about what you're trying to build.

Whether you're navigating a defining moment, building a function from scratch, or looking for a strategic partner to challenge your thinking. We'd like to hear from you.

Email amanda@pandoraadvisory.com
LinkedIn linkedin.com/company/pandoraadvisory
Based in Hamilton, ON. Serving clients across Canada
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